Every collection form in Loveboard automatically tracks key performance metrics.

Use these analytics to understand how your forms are performing and optimize your testimonial collection strategy.

Metrics Tracked

Views

The number of times your form page has been loaded. Each time a customer (or anyone) visits the form URL, it counts as a view.

• A single person visiting the form multiple times counts as multiple views
• Views are tracked for the public form URL only
• Bot traffic may occasionally inflate view counts

Submissions

The number of testimonials submitted through the form. This counts every completed submission, regardless of testimonial type (text or video) or status (new, approved, archived).

Conversion Rate

The percentage of form views that resulted in a submission.

Conversion Rate = (Submissions ÷ Views) × 100

Example: If your form had 200 views and 30 submissions, your conversion rate is 15%.

What's a good conversion rate?

Where to View Form Analytics

On the Forms List Page

Each form card shows a quick summary of views, submissions, and conversion rate directly on the Forms list page. You can see at a glance how each form is performing.

On the Analytics Dashboard

The main Analytics page aggregates data across all your forms. Here you can see:

• Total views across all forms
• Total submissions across all forms
• Overall conversion rate
• Trends over time (weekly charts)

See the Analytics Dashboard article for more details.

Improving Your Conversion Rate

If your form views are high but submissions are low, here are strategies to improve:

Reduce Form Length

• Minimize required fields — every required field is a potential drop-off point
• Remove fields you don't actually need
• Stick to 3-5 fields total for best results

Improve Your Form Copy

• Write a compelling, warm headline
• Add subtext explaining why their testimonial matters
• Mention how long it takes ("less than 2 minutes")

Target the Right Audience

• Send form links to customers who have had positive experiences
• Time your asks after milestones or positive interactions
• Personalize your outreach — generic asks get ignored

Optimize Form Type

• If conversion is very low on a Video Only form, switch to Both — some customers prefer text
• Text Only forms generally have higher conversion rates
• Both gives customers choice, which often improves overall conversion

Simplify the Thank You Page

• A clean thank-you message reassures customers their submission was received
• Consider adding a redirect to a discount or offer page as an incentive