The Analytics dashboard gives you a comprehensive view of your testimonial collection performance.

Use it to identify trends, optimize your collection strategy, and measure the impact of your outreach efforts.

Accessing Analytics

Click Analytics in the sidebar to open the dashboard.

Overview Metrics

At the top of the dashboard, you'll see four primary metric cards:

Total Testimonials

The number of new testimonials collected during the selected date range. This includes both text and video testimonials, regardless of their status (new, approved, or archived).

The delta indicator shows how this number compares to the equivalent previous period. For example, if you're viewing the last 30 days, it compares against the 30 days before that.

Form Views

The total number of times your collection forms were viewed during the selected period. Every time a customer (or anyone) loads your form URL, it counts as a view.

Higher form views with low submissions indicates your form may need optimization — consider simplifying fields, improving your headline, or changing the form type.

Conversion Rate

The percentage of form views that resulted in a testimonial submission:

Conversion Rate = (Submissions ÷ Views) × 100

This is your most actionable metric. A low conversion rate means people are seeing your form but not submitting. See the Form Analytics article for tips on improving this number.

Average Rating

The mean star rating across all testimonials collected in the selected period. Track this over time to monitor overall customer sentiment.

A declining average rating could indicate product issues or a change in your customer base. A rising average rating suggests improving customer satisfaction.

Charts and Visualizations

Testimonials Over Time

A line or area chart showing testimonials collected per week during the selected date range. Use this to:

• Identify trends (growing, flat, declining)
• Spot the impact of outreach campaigns or events
• Understand seasonal patterns

Form Views Over Time

A weekly chart of form page impressions. Compare this with the testimonials chart to understand your conversion funnel:

• Rising views with flat submissions = form needs optimization
• Flat views with rising submissions = form is improving
• Both rising = your outreach is working

Type Breakdown

A breakdown of testimonials by format:

• Text count and percentage — How many text testimonials were collected
• Video count and percentage — How many video testimonials were collected

If you want more video testimonials, consider creating video-only forms or explicitly asking customers for video in your outreach.

Rating Distribution

A bar chart showing how many testimonials received each star rating (1 through 5). Ideally, you want a distribution heavily weighted toward 4 and 5 stars.

A large number of 3-star or below ratings may indicate customers are using the form to report issues rather than share positive experiences. Consider adjusting when and whom you ask for testimonials.

Date Range Selection

Use the date picker to filter your analytics by time period:

Period Comparison (Deltas)

Each metric card shows a comparison to the same duration in the previous period:

• Viewing "Last 30 days" → Compares against the 30 days before that
• Viewing "Last 7 days" → Compares against the previous 7 days
• Viewing "Custom: Jan 1 - Jan 31" → Compares against Dec 1 - Dec 31

The delta is shown as:

• Positive (↑ green) — Metric improved compared to the previous period
• Negative (↓ red) — Metric declined compared to the previous period
• Neutral — No significant change

Using Analytics Effectively

Weekly Review

Check your analytics at least once a week. Look for:

• New testimonials that need approval
• Conversion rate trends (improving or declining?)
• Any sudden drops in form views (broken links?)

Campaign Tracking

Before and after a testimonial collection campaign (email blast, social media push), compare the metrics to measure impact.

Form Optimization

If one form has a significantly higher conversion rate than others, study what makes it different — headline, fields, form type — and apply those learnings to your other forms.

Seasonal Patterns

Over time, you may notice patterns. Business customers may submit more during weekdays. Consumer customers may submit more on weekends. Use these patterns to time your outreach for maximum impact.